Toolmill Briefswhat companies are building, read from their hiring

Company brief · updated 2026-10-19

Novig

novig.com · Consumer · Novig is a sports trading app for true fans: trade outcomes peer-to-peer, no house edge, better prices than sportsbook odds. CFTC-regulated. Live nationwide.

13open roles
5new in 30 days
3closed in 30 days
2remote-eligible
acceleratinghiring velocity

What they're building

Core trading engine and multi-venue market-making (MAG) strong signal

Today: Site says 'trade outcomes peer-to-peer, no house edge'

Roles: Senior Backend Engineer, Core Trading Systems · Software Engineer

Requirements mention: matching engines · market-making systems · order books · HFT infrastructure · market engine · developer-first API

Inference: Novig is staffing trading infrastructure on two fronts. The first is its own exchange's market engine and developer-first API (Software Engineer). The second is a separate MAG unit whose posting says it builds a core trading engine powering market-making 'across multiple prediction-market and event-contract venues', which points to market-making activity beyond Novig's own exchange.

Paid and affiliate user acquisition strong signal

Today: Site says 'Live nationwide'

Roles: Affiliate GTM Lead · Growth Operations Coordinator · Performance Marketing Manager, Display & CTV

Requirements mention: affiliate program · cold outreach · CPA · rev share · tracking links · attribution models · CAPI

Inference: the company is expanding paid and partner-led acquisition channels, based on three New York roles in Growth and Marketing covering affiliates, Display and CTV, and campaign tracking.

Content, social and brand moderate signal

Today: Site says 'a sports trading app for true fans'

Roles: Head of Social · Chief Fan Officer · Lead Brand Designer

Requirements mention: original programming · content pillars · live on camera · brand identity · motion design

Inference: the company is building an in-house content and brand function, based on three roles covering social programming, on-camera talent and brand systems.

Fraud and risk function moderate signal

Today: Site says 'CFTC-regulated'

Roles: Fraud Specialist

Requirements mention: fraud operations · multi-accounting · bonus abuse · suspicious betting patterns · internal tooling

Inference: the fraud and risk function is at an early stage. The posting says this role helps 'build out the fraud and risk function', with a focus on multi-accounting, bonus abuse and suspicious betting patterns.

Back-office finance, people and IT weak signal

Today: Site says 'Live nationwide'

Roles: Finance Operations Associate · People Operations Manager · IT Specialist

Requirements mention: regulatory reporting · multi-entity financial statements · multi-state payroll · Administer our network infrastructure

No inferred next step: the signal is weak.

Where the headcount is going

DepartmentOpen
Growth3
Operations3
Tech2
Marketing2
Product1
MAG1
People1

Of 14 open roles, 12 are in New York: half sit in commercial teams (Growth 3, Marketing 2, Design 1, plus 1 in Product), with 2 software engineering roles (Software Engineer and the MAG trading role) and the rest in operations and back office, and 6 opened in the last 30 days against 2 in the prior 30, with 2 closed.

Who they need

Seniority: Junior 3, mid 2, senior 3, manager 2, director 1, unknown 3.

Skills named most: SQL, A/B tests, dbt, Looker, Tableau, Go, Rust, C++, PostgreSQL, Kafka, Redis, Intercom

Locations: New York (12 roles). Remote (2 roles): Chief Fan Officer and Customer Experience Specialist (Seasonal). The postings do not state the country for the remote roles.

How to use this

If you're applying: 12 of 14 roles are in New York, so confirm you can work there before applying. For the two remote roles, confirm country eligibility in the posting. Engineering candidates should note that the MAG role builds a trading engine for market-making across multiple venues, which is different from the Software Engineer role on Novig's own market engine.

If you're selling or recruiting: Growth and Marketing hold 5 of 14 open roles, including an Affiliate GTM Lead and a Display & CTV performance marketing manager, so affiliate tracking, CTV and attribution vendors should go to those teams. Both engineering roles list $200k – $260k. Trading-infrastructure pitches (Kafka, Redis, PostgreSQL, real-time systems) fit the engineering team and the MAG trading unit.

Get told when Novig opens new roles.

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Open roles (13)

TitleDepartmentLocationPosted
Product Data AnalystProductNew York2026-10-15
Senior Backend Engineer, Core Trading SystemsMAGNew York2026-10-08
Growth Operations CoordinatorGrowthNew York2026-09-26
Affiliate GTM LeadGrowthNew York2026-09-25
People Operations ManagerPeopleNew York2026-09-25
IT SpecialistTechNew York2026-09-22
Chief Fan OfficerMarketingRemote (remote)2026-09-03
Software EngineerTechNew York2026-08-17
Fraud SpecialistOperationsNew York2026-08-10
Head of SocialGrowthNew York2026-08-06
Finance Operations AssociateOperationsNew York2026-08-03
Performance Marketing Manager, Display & CTVMarketingNew York2026-07-29
Customer Experience Specialist (Seasonal)OperationsRemote (remote)2026-07-23