Company brief · updated 2026-10-19
soft2bet.com · software industry
Today: Casino and sports betting brands that the postings say Soft2Bet delivers; the site describes bespoke casino and sportsbook platforms
Roles: CRM manager (Spanish Market) · CRM manager (Portuguese market) · CRM manager (Spanish speaking) · CRM manager (Italian Market) · Marketing Coordinator
Requirements mention: CRM strategies · customer retention · bonus mechanics · loyalty programs · Spanish-speaking LATAM markets
Inference: the company appears to be staffing country-level player retention for several Southern European and Spanish-speaking markets from Limassol. The Marketing Coordinator role, covering acquisition channels in Mexico and Spain, points the same way.
Today: CRM listed among products on the site (Payments CMS PAM CRM Services)
Roles: VP of CRM · CRM Manager – Marketing Sendouts Specialist · CRM Manager - Calendars Overview
Requirements mention: proprietary CRM technology · platform architecture · proprietary in-house CRM platform · in-house CRM engine · custom-built CRM tools
Inference: the postings point to continued investment in the company's own CRM software, with campaign operations built on it rather than on third-party tools alone.
Today: Our platform is ready to operate across major gambling jurisdictions (site text)
Roles: Head of CRM · Head of Risk · VIP Manager · Head of VIP · CRM Manager · Affiliate Manager · PPC Specialist
Requirements mention: Risk, Fraud, and KYC functions · AML processes · U.S. regulatory frameworks · Responsible Gaming · data privacy regulations
Inference: seven roles in New Jersey, opened between 2025-08 and 2026-07, suggest a US-facing operating team being staffed under the NJ license named in the Head of Risk posting.
Today: Casino and sports betting brands that the postings say Soft2Bet delivers; VIP is not described on the site
Roles: VIP Manager · Head of VIP
Requirements mention: VIP lifecycle management · player segmentation · building high-value relationships · Responsible Gaming
Inference: a VIP function is being set up from New Jersey. The Head of VIP posting covers a program 'across multiple markets and brands', not New Jersey alone.
Today: helping partners enter new markets (site text)
Roles: Head of Organic & Paid Social Media · PPC Specialist
Requirements mention: ROAS-driven paid social campaigns · Meta · TikTok · Instagram · CPA · budget pacing
No inference drawn: two roles in two locations is a weak signal.
| Department | Open |
|---|---|
| Marketing Department | 9 |
| CRM | 2 |
| Marketing Division | 2 |
| Other | 2 |
| PPC | 1 |
| Risk | 1 |
| Legal Division | 1 |
Against 200 employees in company data, 12 of the 16 open roles sit in marketing and CRM (Marketing Department 8, Marketing Division 2, CRM 2), plus Risk 1, PPC 1 and 2 VIP roles with no department, so hiring is concentrated on running and retaining players for casino and sports betting brands rather than on building or selling the B2B platform the site describes.
Seniority: Mostly manager level (9), with 4 director, 1 VP, 1 mid and 1 junior role.
Skills named most: audience segmentation, English, CRM systems, CRM strategies, customer journeys, KPIs, bonus mechanics, loyalty programs, SMS, campaign performance, customer retention, Responsible Gaming
Locations: Limassol, Cyprus (9 roles) and New Jersey, United States (7 roles). No remote roles are listed.
If you're applying: Check the location first. The Limassol roles centre on CRM and market-specific retention, and each country posting asks for that market's experience. In New Jersey, the VIP roles ask for Responsible Gaming (Head of VIP also asks for U.S. regulatory frameworks), Head of Risk asks for AML and KYC, and CRM Manager names Braze, Optimove and Salesforce. New Jersey postings publish salary ranges from $85,000 to $245,000.
If you're selling or recruiting: Six CRM Manager roles opened in Limassol on 2026-09-17 and a VP of CRM followed on 2026-09-23, so CRM and retention is the active area. The 'slowing' flag reflects that mid-September burst being followed by only 2 new openings, with none closed. Several New Jersey roles have been open for months (CRM Manager since 2025-08-21, Head of VIP since 2025-11-05). These are operator-side, player-facing roles for Soft2Bet's own brands, not roles selling its B2B platform.
| Title | Department | Location | Posted |
|---|---|---|---|
| PPC Apps Specialist | Marketing Department | Limassol, Cyprus | 2026-10-23 |
| VP of CRM | CRM | Limassol, Cyprus | 2026-09-23 |
| Marketing Coordinator | Marketing Division | Limassol, Cyprus | 2026-09-21 |
| CRM manager (Spanish Market) | Marketing Department | Limassol, Cyprus | 2026-09-17 |
| CRM manager (Portuguese market) | Marketing Department | Limassol, Cyprus | 2026-09-17 |
| CRM manager (Spanish speaking) | Marketing Department | Limassol, Cyprus | 2026-09-17 |
| CRM manager (Italian Market) | Marketing Department | Limassol, Cyprus | 2026-09-17 |
| CRM Manager – Marketing Sendouts Specialist | Marketing Department | Limassol, Cyprus | 2026-09-17 |
| CRM Manager - Calendars Overview | Marketing Department | Limassol, Cyprus | 2026-09-17 |
| Head of Organic & Paid Social Media | Marketing Division | Limassol, Cyprus | 2026-09-15 |
| PPC Specialist | PPC | New Jersey, United States | 2026-07-27 |
| Head of CRM | CRM | New Jersey, United States | 2026-05-18 |
| Head of Risk | Risk | New Jersey, United States | 2026-05-18 |
| VIP Manager | New Jersey, United States | 2026-04-23 | |
| Affiliate Manager | Marketing Department | New Jersey, United States | 2026-02-24 |
| Head of VIP | New Jersey, United States | 2025-11-05 | |
| CRM Manager | Marketing Department | New Jersey, United States | 2025-08-21 |
| Junior Corporate Administrator | Legal Division | Limassol, Cyprus | 2025-05-16 |