Toolmill Briefswhat companies are building, read from their hiring

Company brief · updated 2026-10-19

Uplane

uplane.com · B2B · uplane makes hundreds of on-brand ads and matching landing pages, runs them across Meta, Google, and TikTok, and steers budget to whatever performs.

16open roles
11new in 30 days
0closed in 30 days
4remote-eligible
acceleratinghiring velocity

What they're building

AI static ad engine strong signal

Today: uplane makes hundreds of on-brand ads and matching landing pages

Roles: Static Ad Designer · Static Ad Designer · Static Ad Designer

Requirements mention: self-developed AI static ad engine · AI static ad engine · designing static ads · creative testing

Inference: the company has its own tool for generating static ads and is hiring designers to work with it on clients' paid social campaigns.

AI video engine strong signal

Today: It produces 100s of brand-compliant ads (video is named in the postings, not on the site)

Roles: Video Producer · Video Producer · Video Producer

Requirements mention: AI video engine · producing and editing video ads · scripting · motion

Inference: video ads for clients' paid social campaigns are produced with an in-house AI video engine, with human producers doing the scripting, editing and motion work.

AI landing page engine strong signal

Today: It produces 100s of brand-compliant ads and landing pages

Roles: Landing Page Designer · Landing Page Designer · Landing Page Designer

Requirements mention: AI landing page engine · conversion rate optimisation · A/B testing

Inference: landing pages are generated by an engine and then improved through A/B testing for conversion, with designers shaping the output.

Client-facing strategists for the managed service moderate signal

Today: Uplane runs your performance marketing end to end, combining strategy, creative, media buying, landing pages, and reporting.

Roles: AI Marketing Strategist · AI Marketing Strategist · AI Marketing Strategist Intern · AI Marketing Strategist Intern

Requirements mention: Client Relations · Campaign Management · people management · budget allocation · campaign setups

Inference: these roles staff the model where Uplane runs clients' campaigns for them. They opened between February and June, earlier than the creative roles.

Growth Operations (Business Development) weak signal

Today: Two ways to work with us: run it yourself, or let us run it.

Roles: Growth Operations · Growth Operations

Requirements mention: Experience building teams or processes from scratch · AI-native operations · fluent German

No inference drawn: two postings with general requirements.

Where the headcount is going

DepartmentOpen
Marketing14
Business Development2

Marketing holds 14 of the 16 open roles and Business Development holds 2, with 11 posted in the last 30 days (9 of them on one day). The hiring is mostly creative production: static ads, video and landing pages made with Uplane's in-house AI engines, plus client-facing strategists. There are no engineering roles.

Who they need

Seniority: Intern 3, junior 2, mid 5, unknown 6.

Skills named most: performance marketing campaigns (10), paid social (8), fluent English (8, two spellings combined), Meta (8), Google (8), TikTok (8), LinkedIn (7), landing page design (5), static ad creation (4), video ad creation (4), AI static ad engine (4), A/B testing (3)

Locations: Berlin 6 roles, San Francisco 6 roles, remote 4 roles. Remote roles are listed as remote with no country given. The working student role, counted as remote, is titled Remote / Berlin (German Speaking). San Francisco roles are listed as not remote. The Berlin Growth Operations role does not say whether it is remote.

How to use this

If you're applying: Match your craft to the exact role title, then check the fit lines. Fluent English is listed on most creative roles. German is listed on the strategist, Growth Operations and working student roles, not on the Berlin creative roles.

If you're selling or recruiting: There are 14 Marketing roles: 5 in Berlin, 5 in San Francisco and 4 remote. Eleven were posted in the last 30 days and none closed, but 9 of the 11 came in a single batch on 2026-09-29. Uplane sells both a managed service and a licensed platform, and the strategist roles support the managed side.

Get told when Uplane opens new roles.

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Open roles (16)

TitleDepartmentLocationPosted
Growth OperationsBusiness DevelopmentBerlin2026-10-01
Growth OperationsBusiness DevelopmentSan Francisco2026-10-01
Static Ad DesignerMarketingremote (remote)2026-09-29
Landing Page DesignerMarketingremote (remote)2026-09-29
Video ProducerMarketingremote (remote)2026-09-29
Static Ad DesignerMarketingSan Francisco2026-09-29
Static Ad DesignerMarketingBerlin2026-09-29
Video ProducerMarketingSan Francisco2026-09-29
Video ProducerMarketingBerlin2026-09-29
Landing Page DesignerMarketingSan Francisco2026-09-29
Landing Page DesignerMarketingBerlin2026-09-29
Working Student Content Creation - Remote / Berlin (German Speaking)Marketingremote (remote)2026-08-05
AI Marketing DepartmentMarketingBerlin2026-06-10
AI Marketing Department InternMarketingBerlin2026-05-08
AI Marketing Department InternMarketingSan Francisco2026-04-29
AI Marketing DepartmentMarketingSan Francisco2026-02-26